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Irv’s Luggage Announces a Domain Name Change to IrvsLuggage.com

Irv’s Luggage, a division of Emporium Luggage Corporation, has announced a change in its domain name from Irvs.com to IrvsLuggage.com.

Chicago, IL – July 27, 2009 (PressReleasePivot) — Irv’s Luggage, a division of Emporium Luggage Corporation, has announced a change in its domain name from Irvs.com to IrvsLuggage.com. Irv’s Luggage is a popular website that sells luggage, laptop & briefcases, duffel bags, backpacks and handbags to customers throughout the world. According to Renee Silverman, Director of eCommerce, “The change in our domain name to IrvsLuggage.com is paramount to our success and better reflects the luggage industry that we have so proudly served for over sixty years.”

“Our company was founded by my father, Irving Wein, and both our retail stores and our website are named for him. However, as we expand to new markets, we feel that a change to include the word ‘luggage’ in our domain name is essential to continued success,” said Silverman. “As more people access our site through different shopping search engines and the affiliate market, we want to better communicate exactly what we offer.”

“We look for continued growth through the online marketplace and this domain change will enable us to reach new, untapped markets,” said Silverman.

The timing of the launch of the new domain name, http://www.IrvsLuggage.com coincides with the increased interest in luggage for the summer travel season. Irv’s Luggage sees a considerable increase in website traffic during the summer months with consumers shopping for summer travel bags, duffels for summer camp and backpacks for the back to school season ( http://www.irvsluggage.com/Back-to-School ) that actually starts in mid-summer.

Irv’s Luggage is a one-stop shopping site for travelers, students and business people. In addition, everyday items such as leather wallets, handbags and totes are available in abundance. You will find a vast assortment of gift items and travel accessories as well ( http://www.irvsluggage.com/Travel-Accessories ). For example, wine bottle carriers are popular (great for taking a chilled bottle out to a summer concert), as are neoprene lunch bags in eye-popping colors and patterns from Built NY. Well-organized packers will never travel without packing cubes once they have used them. They are the ultimate travel organizers. For avid golfers, Irv’s Luggage has golf bags and golf accessories from Samsonite Golf Travel and Mulholland Brothers. Summer is a great time to discover Irv’s Luggage.

About Irv’s Luggage:
Irv’s Luggage is a family owned business and was established in 1947. The website was first launched in 1996. Irv’s Luggage offers premium brands including Tumi, Briggs & Riley, Dooney & Bourke, Victorinox, Samsonite, Hartmann, Rick Steves and The North Face. A sister company, Executive Essentials – Fine Pens & Gifts, has also been launched and offers fine writing instruments and business accessories to the discriminating businessperson. Irv’s Luggage, Emporium Luggage and Executive Essentials are owned by the parent company Emporium Luggage Corporation. For more information on Irv’s Luggage, visit http://www.irvsluggage.com.

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