Strategic alliances and recognition events can serve as a catalyst for new business referrals, says Dr. Ivan Misner, Founder and Chairman of BNI, an international referral networking organization that helps businesses and professionals cultivate success through word-of-mouth marketing.
Upland, CA – October 14, 2009 (PressReleasePivot) — Strategic alliances and recognition events can serve as a catalyst for new business referrals, says Dr. Ivan Misner, Founder and Chairman of BNI, an international referral networking organization that helps businesses and professionals cultivate success through word of mouth marketing. In both cases, the goal is the same: to create greater “referability” for your business with others by building relationships and increasing your social capital.
Strategic Alliance Events
Bringing people together who’ll be able to create a symbiotic relationship with one another results in great visibility, which leads to credibility and, eventually, profitability for your company. For example, coordinate a golf foursome between several business contacts you know could cross-refer one another, such as your CPA, your financial advisor and your real estate investment advisor.
Events with some exclusivity work best – private clubs people can’t easily get into, or golfing on courses that most people can’t access, work well. Pick an event type you can be passionate about. A video featuring Dr. Misner, describing a technique for more effective networking, can be seen here: http://www.youtube.com/watch?v=2vYiTGijv0w
Referral Recognition Event
When you have a pool of people who are already referring you regularly, do something special–and creative–for those folks! Use your imagination and don’t be chintzy. Make it something worth competing for. You will profit from that in the long run.
It’s all about developing relationships. When done right, catalyst events can revitalize your word-of-mouth marketing efforts and garner you a reputation in the business community for being the one to whom everyone loves to give referrals.
BNI ( http://www.bni.com ) is the world’s largest business networking organization, with more than 4,900 chapters in 37 countries worldwide. BNI’s Founder & Chairman, Dr. Ivan Misner is the author of several book’s including Masters of Sales, the latest addition to his bestselling Masters Series ( http://www.Mastersbooks.com ), and the #1 best-seller, Truth or Delusion–Busting Networking’s Biggest Myths ( http://www.TruthorDelusion.com ). He is also the Senior Partner for the Referral Institute ( http://www.referralinstitute.com ), a referral training company with operations around the world.
Questions? Call Dr. Ivan Misner at BNI Headquarters in the USA at 1-909-608-7575 or contact him directly through email at firstname.lastname@example.org.
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