Three short films, “Abuelo”, “Travesti” and “Tia Lola” produced by GlobalHue Latino, depict comic challenges of filmmakers
Southfield, MI – August 25, 2010 (via PressReleasePivot.com) — GlobalHue, the nation’s largest multicultural advertising agency, created three 30-second pre-screening teasers as a pro-bono project for the 11th annual New York International Latino Film Festival which took place from July 26 to August 1, 2010. The spots are entitled “Abuelo”, “Travesti” and “Tia Lola”.
Produced by GlobalHue Latino, the three spots depict scenes of a filmmaker navigating some comical obstacles on set. In “Abuelo”, the scene of a romantic proposal is interrupted when someone on the sound crew falls asleep on the job and the boom microphone drops into the camera shot. The director barks, “Grandpa, stay awake!… Don’t make me fire my own grandfather.”
In “Travesti”, ( http://www.youtube.com/watch?v=S2cB1JTEy2c ) after he has been informed that the actor playing the transvestite is missing, the same director recruits an unsuspecting bearded, overweight member of the lighting crew for the role.
And in “Tia Lola”, the film crew films a dramatic shooting scene in an alley. As the camera focuses in on the young shooting victim, the actor starts licking the blood off of his lips. The director yells, “Cut! Danny what are you doing?” He answers, “The blood tastes good, man.”
“It’s not for eating! It’s for bleeding.” Enter apron-wearing Tia Lola offering more of the delicious red sauce. “I have more. You want?”
Each spot ends with the words, “Thanks to those who help bring ideas to life. GlobalHue – Latino” and can be viewed on the agency’s YouTube channel, http://www.youtube.com/user/GlobalHueAgency
“GlobalHue wanted to show our agency’s support for the creativity of filmmakers and the people around them in a fun and entertaining way,” said Diego Yurkievich, Executive Creative Director, GlobalHue Latino. “These three behind-the-scenes spots were fun to make and reminded us just how challenging and funny making movies can be.”
GlobalHue is a full-service marketing communications agency with total market and cultural expertise. The agency handles total market for Jeep, MGM Grand Detroit and the Bermuda Department of Tourism and for decades has been acknowledged for its multicultural expertise. Most recently, GlobalHue was recognized as the “Multicultural Advertising Agency of the Decade” by Adweek. The agency also has four divisions that together provide clients with a flexible approach to marketing to ethnic-specific segments and the total market: GlobalHue Africanic; GlobalHue Latino; GlobalHue Asian; and GlobalHue Next.
GlobalHue ( http://www.globalhue.com/ ) has offices in Detroit (Southfield), New York and Los Angeles, as well as satellite offices in other key markets. The agencies have more than 390 employees who handle full-service marketing, advertising, media planning and buying, digital, events and promotions, and public relations for many clients. In 2009, GlobalHue’s capitalized billings were $833.7 million. GlobalHue boasts several blue-chip clients, including Verizon, Walmart, Chrysler Group LLC, U.S. Navy, Bermuda Department of Tourism, U.S. Census Bureau, FedEx, MGM Grand Detroit and Subway.
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