GlobalHue staffers offer an entertaining and thoughtful commentary about what makes the agency tick
Southfield, MI – May 12, 2010 (PressReleasePivot) — GlobalHue, the nation’s largest multicultural advertising agency, has completed two videos showcasing their culturally diverse staff through their insights and reflections into the changes currently being experienced in the US.
Two videos featuring the people who are GlobalHue have been created to launch the agency’s YouTube channel, http://www.youtube.com/user/GlobalHueAgency . Featuring creative, account, business development and administrative staff, the videos show actual employees describing what GlobalHue means to them.
“Many people in and out of the industry understand that GlobalHue is a multicultural advertising and marketing agency without being able to capture the essence of what those words mean,” said Kelli M. Coleman, Vice President, Business Development, at GlobalHue. “We decided to ask our staff, who live the GlobalHue mission every day, to answer the question ‘What is GlobalHue?’ In these videos, they express how the change we are experiencing in the new America provides the pulse of our agency community.”
Statements made in the videos include:
“If I had to change something, it would be the rules.”
“The reason I joined a multicultural agency was to change the stereotypes.”
“I want to change the way advertising is done, the way marketing is done, the way corporations speak to consumers.”
“We’ve always said we were this melting pot… but now it’s really getting interesting.”
Continue to check back to the GlobalHueAgency YouTube channel for the latest video content from the agency ( http://www.youtube.com/watch?v=4faZ40Nb7rI ).
GlobalHue is a full-service marketing communications agency with total market and cultural expertise. The agency handles total market for Jeep, MGM Grand Detroit and the Bermuda Department of Tourism and for decades has been acknowledged for its multicultural advertising leadership. Most recently GlobalHue was recognized as the “Multicultural Advertising Agency of the Decade” by Adweek. The agency has four divisions that together provide clients with a flexible approach to marketing to ethnic-specific segments and the total market: GlobalHue Africanic; GlobalHue Latino; GlobalHue Asian; and GlobalHue Next.
GlobalHue ( http://www.globalhue.com ) has offices in Detroit (Southfield), New York and Los Angeles, as well as satellite offices in other key markets. The agencies have more than 390 employees who handle full-service marketing, advertising, media planning and buying, digital, events and promotions, and public relations for many clients. In 2009, GlobalHue’s capitalized billings were $833.7 million. GlobalHue boasts several blue-chip clients, including Verizon, Walmart, Chrysler Group LLC, U.S. Navy, Bermuda Department of Tourism, U.S. Census Bureau, FedEx, MGM Grand Detroit and Subway. To learn more, visit the company’s web site at http://www.globalhue.com/
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