The founder and CEO of the Multicultural Advertising Agency GlobalHue, spoke recently to the New York Times’ Amy Zipkin and offered insight into his life, his career, and marketing to multicultural consumers.
Southfield, MI – May 6, 2010 (PressReleasePivot) — GlobalHue founder and CEO Donald Coleman was the subject of the weekly column “The Boss” in the April 18 Sunday edition of the New York Times. In “Lessons from the Gridiron”, as told to Amy Zipkin, Coleman describes how his upbringing and athletic career prepared him for success and how he bridged from being an executive at an advertising agency to launching his own company.
In the interview with Zipkin, Coleman says, “In 1983, I prepared a presentation to suggest a new division for that business. The presentation earned me a promotion to senior vice president and management supervisor, on the Chevrolet account, but management decided the idea was premature.”
Later, Coleman adds: “Based on their growing buying power and numbers, I knew multicultural consumers would have a great impact on sales of vehicles and consumer products, and I felt that as one of them I would be successful in marketing to them. In 1988, I opened Don Coleman Associates.”
Under Coleman’s leadership, GlobalHue ( http://www.globalhue.com/ ) has grown to be one of the most highly regarded advertising agencies in Multicultural and cross-cultural marketing. The agency was ranked by AdAge in its Agency Report 2010 as the #1 African-American agency and the #3 Hispanic agency.
The full text of the New York Times interview can be read at http://nyti.ms/global_hue
GlobalHue ( http://www.globalhue.com ) is a full-service marketing communications agency with total market and cultural expertise. The agency handles total market for Jeep, MGM Grand Detroit and the Bermuda Department of Tourism and for decades has been acknowledged for its multicultural advertising leadership. Most recently GlobalHue was recognized as the “Multicultural Advertising Agency of the Decade” by Adweek. The agency has four divisions that together provide clients with a flexible approach to marketing to ethnic-specific segments and the total market: GlobalHue Africanic; GlobalHue Latino; GlobalHue Asian; and GlobalHue Next.
GlobalHue offices in Detroit (Southfield), New York and Los Angeles are complemented by satellite offices in other key markets. Together the agencies have more than 390 employees who handle full-service marketing, advertising, media planning and buying, digital, events and promotions, and public relations for many clients. In 2009, GlobalHue’s capitalized billings were $833.7 million. GlobalHue boasts several blue-chip clients, including Verizon, Walmart, Chrysler Group LLC, U.S. Navy, Bermuda Department of Tourism, U.S. Census Bureau, FedEx, MGM Grand Detroit and Subway. To learn more, visit the company’s web site at http://www.globalhue.com/
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